Time has gone when businesses have to spend heavily on traditional advertising methods such as the use of radio, TV, billboard and many others. Today, it is possible for commercial establishments and companies to promote their products using mobile devices. The use of mobile devices such as phones, notebook, tablets and the likes for commercial purposes is what is commonly referred to as mobile marketing. Mobile marketing is available in different kinds such as SMS marketing, app marketing and other strategies. However, regardless of the strategy that you are conversant with, there are various reasons why you engage in mobile marketing. Here are some of the reasons why mobile marketing will benefit your business.
- It’s an inexpensive method of marketing – mobile marketing is one of the most affordable means of marketing or popularizing a product in the contemporary society. Though the amount it will cost you depends largely on the strategy you are using, generally, it is a budget-friendly method. For example, with a few amount of money, you can send out a lot of messages to different individuals or consumers by purchasing good cell phone numbers database.
- It Gets to the target audience – with the traditional advertising method, you are not sure whether your commercial message will get to the right individual/audience or not. But this is not the case with this type of mobile marketing. Regardless of the strategies you are using, the recipient will get it immediately or on time. Virtually everybody has a phone and people always go out with or stay with their phones all the time. So, they will get any message that comes in their inbox as soon as it is sent. Not only that the messages are received, they are also read as soon as they are sent. More than 97% of text commercial messages sent out whether as SMS or pop-up app messages are read. This makes them more effective than most advertising means.
- The customers are likely to act – Call to actions that come via text messages, app messages and other methods get more clicks than those that are accessible through Laptop and desktop computers. For example, 19% of receivers of SMS will click on the call to action that it comes with if any while the number that will click on it if it comes via email is just about 4.2%.
- It yields more results – the results yielded by a marketing campaign is determined by the response rates obtained. In this regard, mobile marketing yield more results than some other methods. This is because of the reasons I have mentioned above. More people read the message because it gets to them direct. Besides, it is normally precise making it much easier for them to read.
These are some of the reasons why you should engage in mobile marketing. However, ensure that you do it very well to get the best from it. If you don’t know how to do it, hire an expert to help you out.